Have you heard that updating your Airbnb listing often can help it rank better? Many people say this, but is it true? Let’s find out.
The Buzz Around Frequent Listing Updates
You’ve probably heard the chatter: “Update your Airbnb listing often, and watch it climb the ranks!”
It’s a popular belief among hosts that frequent tweaks signal to Airbnb that you’re an active, attentive host, leading to a higher listing rank. But is there any truth to this?
PSSSSST! If you’d like to view this 3 minute analysis on Youtube instead, click HERE
An analysis was conducted on over 5,000 properties to set the record straight. Here’s what was discovered:
Researchers analyzed 26 properties that didn’t make frequent changes initially but then began to do so. Interestingly, on average, those that started making frequent tweaks witnessed a minor 1% drop.
But here’s the catch: this 1% change is well within normal variations. This means that we can say confidently that there’s virtually no impact to making frequent changes to your listing in the long term.
When changes were stacked across 5,000 properties and the average difference was gauged 10 days before and after each update, only a minuscule 1% bump was observed.
This slight increase, too, is well within the standard deviation, making it statistically insignificant
The Bottom Line:
Frequent minor adjustments to your Airbnb listing don’t inherently boost its ranking. What really matters is not just any change, but the type and quality of the change.
It’s more about refining your listing to make it more attractive to potential guests rather than just frequent edits for the sake of activity.
Actionable Tips for Airbnb Hosts
- Quality Over Quantity: Prioritize high-quality photos, compelling descriptions, and stellar guest reviews over frequent, minor tweaks.
- Harness the Power of IntelliHost: With IntelliHost’s advanced analytics, you can pinpoint exactly where your listing might be falling short, enabling you to make impactful changes that genuinely boost your bookings.
- Make Informed Decisions: Don’t get swayed by hearsay. Base your strategies on solid data to genuinely elevate your booking rates.
Best Way To Optimize Your Listings Since Sliced Bread
*disclaimer* sliced bread itself probably doesn’t help optimize listings. (though if you have a story, we’d love to hear it)
IntelliHost’s cutting-edge Airbnb listing optimization software delves deep into your listing data, offering actionable insights that can skyrocket your bookings.
Jay: After identifying a click rate issue with IntelliHost, Jay revamped his cover photo and invested in higher-quality images. The result? A whopping 5X increase in his booking rate.
Benjamin: Using IntelliHost, Benjamin spotted a click-to-book conversion rate problem. A simple tweak to his additional guest fees led to a doubled click rate (.25% to .49%) and nearly tripled his conversion rate (.08% to .22%).
Ready to Transform Your Airbnb Game?
Join the ranks of countless hosts who’ve supercharged their bookings with IntelliHost. And here’s the best part: you can start your journey with us absolutely FREE.
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