Have you ever wondered about the ripple effect of removing cleaning fees on your Airbnb listing? We sifted through a trove of data at IntelliHost, and the insights might nudge you to rethink those extra charges.
A recent statement from Airbnb’s CEO, Brian Chesky, highlighted a focus on regulating cleaning fees. But how does this affect your listing’s visibility on the platform? We at IntelliHost delved into this query to unearth the impact of cleaning and service fees on your listing’s impression rates.
Cleaning vs No Cleaning Fees
Upon analyzing, we discovered that listings sans cleaning fees boasted an average first-page impression rate of about 48%, as opposed to those with a cleaning fee, which stood at about 44%.
The data suggests a notable improvement in visibility for listings that opted to absorb the cleaning fee.
Service vs No Service Fees
We didn’t stop there; our curiosity led us to also explore the impact of covering Airbnb’s service fee. Interestingly, properties that included the service fee within the nightly rate had a first-page impression rate of about 48.5% compared to a 43% rate for those that did not.
This indicates a potential incentive in covering the service fee to enhance your listing’s discoverability.
The Gist Is…
The data suggests a positive link between removing extra fees and getting more visibility for your Airbnb listing. However, simply absorbing these costs is likely not the best plan of action (especially in terms of revenue). We would recommend starting by baking the fees into your nightly rate first.
This way, you’re not just getting rid of extra charges, but you might make your listing more attractive to potential guests.
This is where IntelliHost’s automated change tracker can help. When you change your pricing to include the cleaning or service fees in the nightly rate, the change tracker monitors the impact on your listing’s performance metrics.
This means you’re making informed adjustments, seeing the effects in real-time, and understanding the exact impact on your listing’s visibility, clicks, and bookings.
By doing this, you can adjust your pricing strategy based on real data, making sure it works well with Airbnb’s algorithm and your financial goals.
So, as you remove separate cleaning and service fees, the change tracker will help you see the results, helping you improve your listing for more visibility and better earnings.