Do More Amenities Actually Increase Bookings?

When was the last time you really looked at your amenities list? Most hosts set it once and forget it. We got curious whether those little checkboxes actually affect performance, so we ran the numbers… and what we found honestly caught us off guard.

IntelliHost's Analysis

We analyzed listing performance data to see whether simply having more amenities—not fancier ones, just more listed—impacted results. The relationship was stronger than we expected. For every additional amenity added, listings saw about a 1% lift in first-page impressions, a 2.5% increase in click-through rate, and a 2% boost in conversion rate.

When you translate that into real outcomes, it works out to roughly a 5% average increase in bookings per added amenity. Hosts who added three amenities saw around an 18% increase in bookings on average. We reran the analysis multiple times because we didn’t believe it at first—but the pattern held.

Why It Matters

Before you rush off to buy ten new gadgets, there’s an important nuance here. This is correlation, not causation. Adding a hair dryer tonight won’t magically fill your calendar tomorrow.

What the data really suggests is that listings with more amenities tend to perform better because they signal completeness. To a guest scrolling search results, a listing with lots of checked boxes feels more prepared, more thoughtful, and more trustworthy. It subtly communicates, “This host has thought of everything.”.

There’s also a behind-the-scenes factor: hosts who take the time to fill out their amenities thoroughly are often the same hosts who manage their listings well overall. They update calendars, respond quickly, price strategically, and maintain their spaces. Amenities, in many cases, are a visible clue of a well-run operation.

So the takeaway isn’t that amenities are magic, it’s that details matter—and guests notice.

Action Steps

If you want to put this insight to work today, start with a quick refresh of your listing. Open your amenities section and go through it slowly, line by line. Many hosts realize they actually do offer things they forgot to check off. Then look for small, inexpensive additions—items like blackout curtains, bedside chargers, or a crib—that could make your place more appealing and unlock additional search filters. Those small upgrades don’t cost much, but they can make your listing feel more complete to a potential guest.

Conclusion

Amenities alone won’t transform your performance overnight—but stacking small improvements often leads to very real gains over time. The hosts who win consistently aren’t always the ones making huge changes; they’re the ones paying attention to details and optimizing little by little. If you’re curious where your listing might have hidden opportunities like this, it’s worth taking a look inside your IntelliHost dashboard and seeing what small tweaks could add up next.

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