Data Studies

Real numbers from thousands of short-term rentals. No opinions, just what the data shows.

Operations

45% of your year comes from 3 months

Your pricing attention should follow.

44% in 3 months

Listing craft

A short Airbnb title leaves money on the table

Under 30 characters is a mistake.

9-point ADR swing

Market

A studio and a 5-bedroom aren't the same business

It starts with when guests book.

13 vs 41 days

Market

Airbnb is barely passive income

For most listings, the data is brutal.

Top 5% earn 27%

Listing craft

Caption most of your photos, not all

There is a peak, and it isn't 100%.

Peak at 51-75%

Pricing

Charge more on weekends is wrong half the time

The weekend premium is a market trait.

0% to +46% by market

Reviews

Chase the lever, not the trophy

Superhost moves money. Guest Favorite alone does not.

Both badges +6.3%

Operations

Don't sell out

Even the best leave a month empty.

Median 73% occupancy

Market

Every market pays for something different

There is no universal amenity list.

+85% top amenity

Reviews

How many reviews do you actually need?

About 30. Not 300.

~30 reviews

Property

How much is an extra bed per bedroom worth?

About 16% on the nightly rate.

+16% ADR

Property

Listing age is a U-curve, not a slope

Year 2-3 is the sweet spot.

+9% at 2-3 years

Listing craft

Longer descriptions, more money

There is no goldilocks curve.

+70% for the longest

Pricing

Occupancy is a vanity metric

Charge more, fill less, earn more.

+22% RevPAR

Property

Peak yield is 2-3 bedrooms, not 5

Stop chasing the 5-bedroom trophy.

2BR peaks at 14.8%

Listing craft

Photo count is a real revenue lever

RevPAR nearly triples with a full gallery.

$99 to $293/day

Pricing

Repricing pays

Static pricers leave 56% on the table.

+56% vs static

Reviews

Reviews are the flywheel

The closest thing to a cheat code that exists.

+31% visibility, ~10x conversion

Reviews

Reviews don't just get you seen, they get you booked

Where in the funnel reviews actually act.

+85% booking conversion

Amenities

Self check-in is table stakes now

The listings without it are quietly bleeding.

-22% without it

Reviews

Slow replies cost real money

And the fix is free.

-32% at a few days

Pricing

Stricter cancellation policies earn more

The trade-off runs in your favor.

1.64x for Super Strict

Reviews

Superhost is a nudge, not a game-changer

The badge does less than you think.

+2.3 points

Amenities

The $1,500 EV-charger arbitrage

One amenity almost nobody has installed pays 25%.

+25% revenue

Reviews

The 4.5-star cliff

Below 4.5, you are essentially invisible.

2.7x visibility

Reviews

The 4.9 sweet spot beats a perfect 5.0

Chasing a 5.0 is the wrong goal.

+68% at 4.9

Amenities

The amenities that actually move revenue

Most hosts guess at amenities. We ranked them.

Dishwasher +38%

Property

The bathroom premium nobody underwrites

Everyone prices bedrooms. Almost nobody prices baths.

+22% for a 2nd bath

Listing craft

The click-rate paradox

A result that stopped us.

CTR down as visibility up

Market

The most and least price-sensitive cities

Where you can push rate, and where you can't.

23-point spread

Reviews

The review score you stress about is worth the least

Communication is table stakes.

Communication only +3.9%

Operations

The same house earns more under a pro

Tell your owner this before they self-manage.

~11% gap

Operations

Two completely different businesses

Same revenue, opposite operation.

6 bookings vs 36

Market

Two hosts, two completely different jobs

How hard your market makes you work for a booking.

9 to 80 views per booking

Operations

Visibility isn't the problem. Conversion is.

The 55x gap is in the listing.

55x booking gap

Reviews

What a bad review actually costs you

In cold, hard dollars.

~$7K/yr for 5.0 to 4.9

Amenities

What actually delights guests

We ran a year of reviews through AI.

Coffee setup 41%

Listing craft

What actually gets you onto Airbnb's first page

Earned trust, not listing craft.

Guest Favorite +3.1pp

Property

What's the right bath-to-bed ratio?

The ratio matters more than the count.

+44% at the top ratio

Market

When guests actually search

The shopping happens late.

47% of demand in the final 3 weeks

Market

When should I drop my price? It depends where you host

Booking lead time swings 50x by market.

3 to 155 days

Market

Where it is hardest to get seen

Some markets are 12x tougher than others.

150 vs 1,776 impressions

Pricing

Where long-stay discounts actually matter

It's about your ZIP, not your listing.

Theme park 24% vs cabin 6%

Property

Where the big house actually pays off

Size doesn't always matter.

1.1x to 4.7x by market

Operations

Where your bookings vanish

Cancellation rate swings 3-4x by city.

10% to 36%

Reviews

Which review subscore actually tracks revenue?

It isn't the one you scrub for.

Communication +10%

Pricing

Your advance bookings are your least reliable

Stop panic-discounting the last-minute ones.

38% vs 20%

Listing craft

Your cover photo barely moves your price

It's a market signal, not a lever.

Collapses to <2pts

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