Data Studies

Data Studies

Real numbers from thousands of short-term rentals. No opinions, just what the data shows.

Real numbers from thousands of short-term rentals. No opinions, just what the data shows.

45% of your year comes from 3 months

Operations

45% of your year comes from 3 months

Your pricing attention should follow.

44% in 3 months

A short Airbnb title leaves money on the table

Listing craft

A short Airbnb title leaves money on the table

Under 30 characters is a mistake.

9-point ADR swing

A studio and a 5-bedroom aren't the same business

Market

A studio and a 5-bedroom aren't the same business

It starts with when guests book.

13 vs 41 days

Airbnb is barely passive income

Market

Airbnb is barely passive income

For most listings, the data is brutal.

Top 5% earn 27%

Caption most of your photos, not all

Listing craft

Caption most of your photos, not all

There is a peak, and it isn't 100%.

Peak at 51-75%

Charge more on weekends is wrong half the time

Pricing

Charge more on weekends is wrong half the time

The weekend premium is a market trait.

0% to +46% by market

Chase the lever, not the trophy

Reviews

Chase the lever, not the trophy

Superhost moves money. Guest Favorite alone does not.

Both badges +6.3%

Don't sell out

Operations

Don't sell out

Even the best leave a month empty.

Median 73% occupancy

Every market pays for something different

Market

Every market pays for something different

There is no universal amenity list.

+85% top amenity

How many reviews do you actually need?

Reviews

How many reviews do you actually need?

About 30. Not 300.

~30 reviews

How much is an extra bed per bedroom worth?

Property

How much is an extra bed per bedroom worth?

About 16% on the nightly rate.

+16% ADR

Listing age is a U-curve, not a slope

Property

Listing age is a U-curve, not a slope

Year 2-3 is the sweet spot.

+9% at 2-3 years

Longer descriptions, more money

Listing craft

Longer descriptions, more money

There is no goldilocks curve.

+70% for the longest

Occupancy is a vanity metric

Pricing

Occupancy is a vanity metric

Charge more, fill less, earn more.

+22% RevPAR

Peak yield is 2-3 bedrooms, not 5

Property

Peak yield is 2-3 bedrooms, not 5

Stop chasing the 5-bedroom trophy.

2BR peaks at 14.8%

Photo count is a real revenue lever

Listing craft

Photo count is a real revenue lever

RevPAR nearly triples with a full gallery.

$99 to $293/day

Repricing pays

Pricing

Repricing pays

Static pricers leave 56% on the table.

+56% vs static

Reviews are the flywheel

Reviews

Reviews are the flywheel

The closest thing to a cheat code that exists.

+31% visibility, ~10x conversion

Reviews don't just get you seen, they get you booked

Reviews

Reviews don't just get you seen, they get you booked

Where in the funnel reviews actually act.

+85% booking conversion

Self check-in is table stakes now

Amenities

Self check-in is table stakes now

The listings without it are quietly bleeding.

-22% without it

Slow replies cost real money

Reviews

Slow replies cost real money

And the fix is free.

-32% at a few days

Stricter cancellation policies earn more

Pricing

Stricter cancellation policies earn more

The trade-off runs in your favor.

1.64x for Super Strict

Superhost is a nudge, not a game-changer

Reviews

Superhost is a nudge, not a game-changer

The badge does less than you think.

+2.3 points

The $1,500 EV-charger arbitrage

Amenities

The $1,500 EV-charger arbitrage

One amenity almost nobody has installed pays 25%.

+25% revenue

The 4.5-star cliff

Reviews

The 4.5-star cliff

Below 4.5, you are essentially invisible.

2.7x visibility

The 4.9 sweet spot beats a perfect 5.0

Reviews

The 4.9 sweet spot beats a perfect 5.0

Chasing a 5.0 is the wrong goal.

+68% at 4.9

The amenities that actually move revenue

Amenities

The amenities that actually move revenue

Most hosts guess at amenities. We ranked them.

Dishwasher +38%

The bathroom premium nobody underwrites

Property

The bathroom premium nobody underwrites

Everyone prices bedrooms. Almost nobody prices baths.

+22% for a 2nd bath

The click-rate paradox

Listing craft

The click-rate paradox

A result that stopped us.

CTR down as visibility up

The most and least price-sensitive cities

Market

The most and least price-sensitive cities

Where you can push rate, and where you can't.

23-point spread

The review score you stress about is worth the least

Reviews

The review score you stress about is worth the least

Communication is table stakes.

Communication only +3.9%

The same house earns more under a pro

Operations

The same house earns more under a pro

Tell your owner this before they self-manage.

~11% gap

Two completely different businesses

Operations

Two completely different businesses

Same revenue, opposite operation.

6 bookings vs 36

Two hosts, two completely different jobs

Market

Two hosts, two completely different jobs

How hard your market makes you work for a booking.

9 to 80 views per booking

Visibility isn't the problem. Conversion is.

Operations

Visibility isn't the problem. Conversion is.

The 55x gap is in the listing.

55x booking gap

What a bad review actually costs you

Reviews

What a bad review actually costs you

In cold, hard dollars.

~$7K/yr for 5.0 to 4.9

What actually delights guests

Amenities

What actually delights guests

We ran a year of reviews through AI.

Coffee setup 41%

What actually gets you onto Airbnb's first page

Listing craft

What actually gets you onto Airbnb's first page

Earned trust, not listing craft.

Guest Favorite +3.1pp

What's the right bath-to-bed ratio?

Property

What's the right bath-to-bed ratio?

The ratio matters more than the count.

+44% at the top ratio

When guests actually search

Market

When guests actually search

The shopping happens late.

47% of demand in the final 3 weeks

When should I drop my price? It depends where you host

Market

When should I drop my price? It depends where you host

Booking lead time swings 50x by market.

3 to 155 days

Where it is hardest to get seen

Market

Where it is hardest to get seen

Some markets are 12x tougher than others.

150 vs 1,776 impressions

Where long-stay discounts actually matter

Pricing

Where long-stay discounts actually matter

It's about your ZIP, not your listing.

Theme park 24% vs cabin 6%

Where the big house actually pays off

Property

Where the big house actually pays off

Size doesn't always matter.

1.1x to 4.7x by market

Where your bookings vanish

Operations

Where your bookings vanish

Cancellation rate swings 3-4x by city.

10% to 36%

Which review subscore actually tracks revenue?

Reviews

Which review subscore actually tracks revenue?

It isn't the one you scrub for.

Communication +10%

Your advance bookings are your least reliable

Pricing

Your advance bookings are your least reliable

Stop panic-discounting the last-minute ones.

38% vs 20%

Your cover photo barely moves your price

Listing craft

Your cover photo barely moves your price

It's a market signal, not a lever.

Collapses to <2pts

See what’s breaking your bookings

See what’s breaking your bookings

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